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Cambrian provides holistic, independent, face-to-face financial advice

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Code of Ethics


Cambrian is committed to providing the highest standards of professionalism and service for our customers. We have adopted the CII’s Code of Ethics in full, which means the Company and all its staff must adhere to the following;

1. Comply with this Code and all relevant laws and regulations.

2. Act with the highest ethical standards and integrity.

3. Act in the best interests of each client.

4. Provide a high standard of service.

5. Treat people fairly regardless of: age; disability; gender reassignment; pregnancy and maternity; marriage and civil partnership; race; religion and belief; sex; and sexual orientation.

1. Comply with this Code and all relevant laws and regulations.

  • dealing with the CII in an open, clear and co-operative manner
  • dealing with regulators in an open, clear and co-operative manner;
  • ensuring regulators and the CII are treated courteously and not in a vexatious or frivolous manner and that all queries are dealt with promptly;
  • meeting any Continuing Professional Development (CPD) requirements;
  • working not only within the law but also within the spirit of the law;
  • if within your control, making sure your organisation is suitably regulated and has effective compliance arrangements;
  • ensuring, where required, you are individually authorised or regulated; and
  • reporting any breaches of the Code to the CII.

2. Act with the highest ethical standards and integrity.

  • being honest and trustworthy;
  • being reliable, dependable and respectful;
  • not taking unfair advantage of a client, a colleague or a third party;
  • not bringing the financial services industry or the CII into disrepute whether through your actions in work or outside work;
  • not offering or accepting gifts, hospitality or services which could, or might appear to, imply an improper obligation;
  • promoting professional standards within the industry;
  • encouraging your organisation to produce an ethical code;
  • making sure your CII membership or chartered status is described correctly;
  • informing the CII of any change in your work or circumstances which affect your membership or chartered status; and
  • operating both professionally and in a financially responsible manner including avoiding personal insolvency.

3. Act in the best interests of each client.

  • encouraging your organisation to put fair treatment of clients at the centre of its corporate culture;
  • basing your decisions on a clear understanding of client needs, priorities, concerns and circumstances;
  • giving your client all the information, of which you are aware, which is needed for your client to make an informed decision provided that information is not confidential to another client;
  • making sure the promises you make to clients about a product’s performance and the after sale service are true;
  • respecting confidential information of clients, former clients and potential clients;
  • ensuring you do not use information from work improperly and/or to your personal or business advantage;
  • turning down work where a conflict of interest exists between you or your employer and the client; and
  • refusing to act where a conflict of interest exists, save where acting in these circumstances is expressly permitted by a regulator.

4. Provide a high standard of service.

  • communicating with each client in a way that is accurate and straightforward and expressed in a way that the individual client can understand;
  • being transparent about fees and other costs;
  • making sure reasonable steps are taken to ensure all advice is accurate and suitable for the individual client;
  • obtaining and providing clear information before, during and after the point of sale;
  • ensuring adequate and correct records are kept;
  • acting with skill, care and diligence;
  • acting only within your ability and authorisation and seeking help where necessary;
  • ensuring your knowledge and expertise is kept up-to-date and relevant for your work;
  • ensuring those who work for you have appropriate training and supervision and contributing to their learning and development; and
  • if it is within your control, making sure your firm has a clear written complaints procedure which is followed.

5. Treat people fairly regardless of: age; disability; gender reassignment; pregnancy and maternity; marriage and civil partnership; race; religion and belief; sex; and sexual orientation.

  • treating each person as an individual;
  • challenging and reporting unlawful or otherwise unfair discriminatory behaviour and practice;
  • always acting openly and fairly and treating employers, employees, colleagues, clients, potential clients and suppliers with equal respect and opportunity;
  • making reasonable adjustments to assist people with disabilities or particular needs you may deal with at work;
  • encouraging your organisation to produce and promote an equality and diversity policy setting out how the business plans to promote equality, diversity and inclusion, prevent discrimination and deal with any instances of discrimination which might happen; and
  • if it is within your control, making sure processes and procedures do not discriminate.